Privacy policy

Last Updated: July 16, 2026

At HardRift, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, place an order, or interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect the following information when you use our website:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely through our payment providers)
  • Order history
  • IP address
  • Browser and device information
  • Cookie identifiers
  • Any information you provide when contacting customer support

We only collect information that is necessary to provide our services.

How We Use Your Information

We use your personal information to:

  • Process and deliver your orders.
  • Manage your customer account.
  • Process payments securely.
  • Provide customer support.
  • Respond to enquiries.
  • Send order confirmations and shipping updates.
  • Improve our website and services.
  • Prevent fraud and enhance website security.
  • Comply with legal obligations.
  • Send promotional emails and newsletters (only if you have chosen to receive them).

We will never use your personal information for purposes unrelated to those described in this Privacy Policy.

Legal Basis for Processing

Where applicable under UK GDPR and GDPR, we process your personal information based on one or more of the following legal grounds:

  • Performance of a contract.
  • Your consent.
  • Compliance with legal obligations.
  • Our legitimate business interests, provided these do not override your rights.

Sharing Your Information

We do not sell your personal information.

We may share your information only when necessary with trusted third parties, including:

  • Payment providers
  • Shipping and courier companies
  • IT and website service providers
  • Fraud prevention services
  • Government authorities where legally required

These providers only receive the information necessary to perform their services and are required to keep your data secure.

Payment Security

We do not store your full payment card details.

Payments are processed securely by trusted third-party payment providers using encrypted connections and industry-standard security practices.

Data Security

We take appropriate technical and organisational measures to protect your personal information from:

  • Unauthorized access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

Our website uses SSL (Secure Socket Layer) encryption to protect information transmitted between your browser and our servers.

Data Retention

We retain your personal information only for as long as necessary to:

  • Complete your order.
  • Provide customer support.
  • Meet legal, accounting, and tax obligations.
  • Resolve disputes.
  • Enforce our agreements.

When your information is no longer required, it will be securely deleted or anonymised.

Marketing Communications

If you subscribe to our newsletter, we may send you:

  • New product announcements
  • Promotions
  • Special offers
  • Company updates

You may unsubscribe at any time by:

  • Clicking the "Unsubscribe" link in any marketing email, or
  • Contacting us directly.

We will never sell or share our mailing list with third parties for marketing purposes.

Cookies

Our website uses cookies to improve your browsing experience.

Cookies help us:

  • Keep your shopping cart active.
  • Remember your preferences.
  • Analyse website traffic.
  • Improve website performance.
  • Provide personalised content where applicable.

Some cookies are essential for the website to function correctly.

Others, such as analytics or marketing cookies, are only used where required with your consent.

You can control or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Third-Party Services

Our website may use trusted third-party services, including:

  • Google Analytics
  • Payment gateways
  • Shipping providers
  • Social media integrations

These services may collect information according to their own privacy policies.

We encourage you to review their privacy policies before using their services.

Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal information.
  • Correct inaccurate information.
  • Request deletion of your personal information.
  • Restrict or object to processing.
  • Withdraw consent where applicable.
  • Request a copy of your personal data.
  • Lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us using the details below.

Children's Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes.

The latest version will always be available on our website with the updated revision date.

Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us.